EICMA, acronym of International Motorcycle and Accessories Exhibition - that will be held from 25 to 28 November, 2021, in Rho Fiera, Milan (Italy) - is one of the most important trade fair event for the entire 2-wheel sector and represents the marketing tool of ANCMA, the Confindustria Industrial Association of which the most prestigious companies in the industry.
There are numerous elements that make EICMA a showcase of great impact: numerous product innovations, international press conferences, technical workshops, the presence of world-class drivers and representative figures not only in the sector, as well as the competitive moments and great show in the outdoor MotoLive area.
The Exhibition, with over 100 years of history, is today a source of inspiration for mobility and an incubator of trends and passions, the international reference event.
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05 January 2021
