DESIGN

Ferrari Tailor Made, from Japan to Rome with style

It is an exclusive programme for those who wish to customise each element of their Ferrari to create a vehicle that truly reflects their personality and tastes

Ferrari unveils a one-of-a-kind Ferrari Roma model, crafted by its bespoke Tailor Made department. The car features exquisite traditional Japanese-inspired detailing while retaining the clean, sophisticated elegance of the original car. Ferrari Tailor Made is an exclusive programme for those who wish to customise each element of their Ferrari to create a vehicle that truly reflects their personality and tastes. Customers who participate in the Tailor Made programme are assisted by a team of experts led by a personal designer that interprets their desires whilst upholding the aesthetic standards of the Ferrari brand.

This particular car’s story began when Evan Orensten and Josh Rubin, the founders of the award-winning independent US publication dedicated to design, culture and technology Cool Hunting, were offered, and accepted, the opportunity of customising a Ferrari Roma, to explore how far Ferrari’s bespoke personalisation programme could go and really push the boundaries.

They met Flavio Manzoni, Ferrari Chief Design Officer, in the Ferrari Tailor Made showroom in New York. They had just returned from several research trips to Japan where they had immersed themselves in the country’s traditional crafts and artisanal methods, and proposed bringing some of those ideas and unique materials into the Tailor Made journey as envisioned by Cool Hunting.

Flavio Manzoni and his team were inspired by the parallels between Italian and Japanese culture and design philosophy: a single-minded devotion to quality, an emotional involvement with the client, and exquisite skills in craftsmanship that have been passed down from generation to generation.

An idea formed – to create a Ferrari featuring some of the unique materials developed from traditional Japanese techniques while employing Ferrari’s customary innovation to modify them to accommodate the requirements of durability and functionality that a modern high-performance car demands.

Traditional Japanese indigo dyes inspired the Ferrari Roma’s colour scheme, particularly the vivid blue exterior paint which was specially developed for this car and named Indigo Metal. This vivid colour perfectly enhances the purity of the Ferrari Roma’s shape – light appears to flow over its bodywork, accentuating its lines through highlights and shade.

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