Bentley Motors has unveiled its new Design Studio, converting one of the luxury marque’s most historic buildings on site, the famous ‘Front of House’ with a fresh design and architecture conceptualised by Bentley’s very own design team. The official opening was marked by Bentley’s Chairman and Ceo, Dr. Frank-Steffen Walliser, fellow board members and Bentley’s 4,000-strong workforce in a special event hosted by celebrated architect and television personality, George Clarke. Colleagues were given exclusive insights into the building before it becomes a fully secure environment, keeping Bentley’s design language of the future firmly under wraps.
Dating back to 1939 and the origins of Bentley Motors in Crewe, the building has been a cornerstone of Bentley’s legacy having hosted celebrated visitors including Her Late Majesty Queen Elizabeth II and many others. The new studio is approximately double the size of the previous Design Studio, including a new third floor that was added to the original building, a mixture of create and renovate where possible, as Bentley maintains its focus on site sustainability for its carbon neutral factory.
The result is a design space that keeps the character of Bentley’s history, maintaining continuity to the past and present, however redefining rules and creating inspiration for around 50 designers to set the future evolutions of Bentley’s exterior and interior design.
This new, creative environment also encourages ultimate collaboration as for the very first time under one roof, the new Studio will include designers from colour and trim, Bentley’s bespoke division, Mulliner and the increasingly pivotal role of UX (User Experience) and UI (User Interface), creating the future of how drivers will interact with all elements of their car.
-
-
09 July 2025
