Microtex Composites - specialized in the production of composite carbon fibre manufactures – adopts a video strategy to build brand awareness and to make storytelling.
Three videos tell company’s most important topics: sustainability, vision and corporate history. Furthermore, two more videos explain tooling systems and fibre printing solutions.
In each video you can see members of Management speaking to the public: Massimo Becagli (CEO), Silvio Campigli (Technical Manager), Federico Becagli (Business Development Manager) e Gianfranco Meschini (Sales Director).
From now on, videos are available on the company’s social media channels:
YouTube
LinkedIn
“We had a goal: we wanted to communicate our brand and our values. The best strategy to adopt was to tell our story in first person. In about one minute we had the chance to successfully talk with our audience” says Gianfranco Meschini.
Company profile
Microtex Composites is a company belonging to the historical Becagli group that has specialized in the textile production since the end of the second world war. Microtex was founded in 1990 for the production of traditional fabrics, such as microfibers, and coated materials and gradually joined this activity with the innovative idea of composite materials.
Nowadays the group consists of two companies: the original company dedicated to the production of traditional fabrics and Microtex Composites S.r.l. specialized in the manufacture of structural and aesthetic composites, both dry and prepreg.
Today the company is a European expertise for carbon fibre manufactures widely used for structural parts, exterior panels and carbon look interiors for motorsports, automotive, marine, rail and aerospace. Carbon fibre manufactures are also successfully applied to building, industrial and interior design sectors.
Furthermore, Microtex Composites boasts cutting-edge technologies and ultimate chemical research laboratories. The production capacity is over 2.500.000 square meters/year of carbon fibre materials.
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05 February 2021
