Every Bugatti tells a story – one of character, innovation, and the individuality that Ettore Bugatti envisioned. With the new Tourbillon, personalization becomes a true art form, enabled by a refined configuration experience designed for today’s connoisseurs.
Each customer receives the Bugatti Tourbillon Lookbox – a curated set of seven concept designs and over 40 premium prints. This acts as a starting point for exploring endless possibilities in finishes, colors, and materials.
Whether in exclusive dealership lounges or through a mobile configuration kit, Bugatti brings this immersive process directly to the client. For the most passionate, a visit to Bugatti’s historic Molsheim atelier offers an unparalleled, hands-on experience.
With 23 newly developed paint colors, intricate carbon finishes, nine brake caliper hues, and customized alloy wheels, the exterior becomes a tailored expression of identity. The interior offers even more: 20 new leather palettes, Alcantara shades, seat belt colors, carbon styles, and trim options – culminating in a new Couture seat concept.
Even the mechanical instrument binnacle, a handcrafted marvel, is customizable in nearly every component. And with the Sur Mesure program, personalization transforms into storytelling – crafting a Bugatti that’s not only unique but deeply personal.
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20 June 2025
