REPORT

Porsche invests €10 billion in the electromobility

By 2024, the sports car manufacturer will invest a part of the budget in the hybridisation, electrification and digitalisation of its cars

Electromobility is a job creator at Porsche: around 2,000 new jobs - it was revealed in the annual press conference - were created for the Taycan and the company launched a comprehensive qualification campaign. Production of the electric sports car at the parent plant in Zuffenhausen is carbon-neutral.

By 2024, the sports car manufacturer will invest around €10 billion in the hybridisation, electrification and digitalisation of its cars, and is consistently enhancing its offering in the area of electromobility: the next model to be launched will be the first Taycan derivative, the Cross Turismo. The new generation of the Macan compact SUV will also be electrically powered, and it will thus be Porsche’s second, fully battery-powered model series. The company is anticipating that by the middle of this decade already half of the entire product range will be sold as fully electric models or partially electric plug-in hybrids.

“We had already received around 30,000 serious purchase enquiries for the Taycan before our world premiere in September,” says Blume. “More than 15,000 customers have now signed their purchase contract. We are confident that we will also be able to generate a high demand in 2020 as a result of the attractiveness of the Taycan and our 911, 718 and Cayenne derivatives.”

“Over the coming months we are facing an economically and politically challenging environment, not least in light of the uncertainty relating to the coronavirus,” says CFO Meschke. Despite very high investment in the electrification of the product range, digitalisation, and the expansion and renewal of company sites, the company aims to continue to meet its high earnings target, adds Meschke. “With measures that will boost efficiency and by developing new, profitable business fields, we aim to continue to achieve our strategic goal of a return on sales of 15 percent,” emphasises Meschke.

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