Berlin is a city that, for decades, has presented itself as a vibrant epicenter of individualism, cultural expression, and innovation. A philosophy that has remained rich to the present day, welcoming skilled artisans and entrepreneurs brimming with novel ideas and hopes for an exciting future from around the world. As Bugatti advances further into its new era, so it finds its new home for crafting the next generation of automotive design, in the heart of the German capital.
A fitting reflection of the German metropolis, the world-class Bugatti design team is formed of designers from 22 different countries around the globe. Vehicle exterior; color and trim; 3D modeling – in Berlin, a host of specialists and disciplines converge in a pool of talent overflowing with new ideas and unique concepts, taking Bugatti’s unparalleled design language to new heights. And to continue attracting such exceptional international talent, the new design headquarters for Bugatti needed to exude equally as much charisma.
The new Bugatti Design Studio was thus crafted as a space not just to generate ideas for the future of automotive excellence, but to celebrate the spirit of heritage that has inspired them. It is a creative workspace that represents a natural home for Bugatti – a 1,100 square-meter studio housed within a starkly beautiful industrial building that has stood proudly throughout the test of time.
-
-
13 May 2025
