In Italy’s Motor Valley, there is a new hub of automotive excellence: BOTTEGAFUORISERIE. Extending from Modena to Turin and Arese (Milan province), this newly established initiative brings together the wealth of legacy and forward-looking vision of Alfa Romeo and Maserati, two of the most iconic names in Italian automotive history. The leadership of this major new project has been entrusted to Cristiano Fiorio, reporting directly to Santo Ficili, Alfa Romeo CEO and Maserati COO.
BOTTEGAFUORISERIE stands at the intersection of tradition and innovation, where passion, craftsmanship, technology and meticulous attention to detail are not just values, they are a way of life. Conceived as a creative hub, it brings together the excellence of Alfa Romeo and Maserati to shape the future of bespoke automotive experiences.
More than a project or a place, BOTTEGAFUORISERIE embodies a vision. It is the cradle of Italian manufacturing excellence, where the art of ingenuity, artisanal mastery and passion for beauty and performance merge into a single creative gesture, transforming into experience. Under its aegis, the most iconic automotive interpretations of Italy take shape – timeless Fuoriserie custom-built cars, restorations of vintage models, sensory journeys, material research and a centre dedicated to the research and development of the utmost performance.
BOTTEGAFUORISERIE was established under the patronage of the Altagamma Foundation. Drawing on the unique DNA of both brands, the initiative will focus on main thematic areas such as BOTTEGA, FUORISERIE, Corse and La Storia (the heritage and story of both brands).
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06 November 2025
