One year ago, BOTTEGAFUORISERIE was founded: a new center of Italian automotive excellence that brings together the extraordinary heritage and forward-thinking vision of Alfa Romeo and Maserati. Within this one-of-a-kind project, expert craftsmanship, technology, and meticulous attention to detail come together to champion the very best of Made in Italy and shape the future of the bespoke driving experience. Unveiled on November 4, 2025, BOTTEGAFUORISERIE extends from Modena to Turin and Arese, drawing on the wealth of talent and expertise across the wider Motor Valley: a birthplace of extraordinary cars that go above and beyond. The project is built around four pillars: the exclusive world of Bottega few-offs; the bespoke universe of Fuoriserie; ‘La Storia’, a celebration of extraordinary automotive heritage; and, finally, ‘Corse’, where racing know-how drives innovation.
Over the past twelve months, the new creative center has transformed a shared vision into a reality, bringing together the expertise of Alfa Romeo and Maserati and showcasing the identities of the two Brands through the four complementary pillars mentioned above. The journey has been marked by international debuts, extraordinary creations, and new exclusive experiences: from the two Brands’ first joint appearance at the Ultimate Supercar Garage in Paris to the most refined interpretations of the 33 Stradale, including the one-of-a-kind “Perla Nera®”—a name specifically chosen and registered by the customer to perfectly capture the car’s unmistakable all-black identity, inspired by the tactile and evocative qualities of carbon fiber; from the extreme performance of the Maserati MCXtrema to the exclusivity of the GT2 Stradale "Tribute to MC12" and MCPURA Cielo Tributo 1926, bespoke creations of the Maserati Fuoriserie program. The year also saw a series of events and engagements, from Brussels to Monte-Carlo, and from Modena to Trieste and Arese, as well as the development of new relationships with the international luxury media and increasingly direct connections with customers, who are themselves the protagonists and co-creators of these unique creations. This first anniversary is not only an opportunity to celebrate a successful and productive year, but above all the starting point for a new and ambitious phase of development.
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04 November 2026
