As two of the world’s most renowned hypercar manufacturers embark on an all-new era under the Bugatti Rimac joint company, a new innovation hub in Berlin expands its European footprint. Focused on the design and engineering of future Bugatti Rimac technologies and products, the Berlin-based team will work hand-in-hand with colleagues at the Bugatti Rimac HQ in Zagreb, overseen by newly-announced Bugatti Rimac Design Director, Achim Anscheidt, and Bugatti Rimac CTO, Emilio Scervo.
While the Headquarters of Bugatti Rimac remain in Zagreb with the majority of employees and future expansion building-up in Croatia, this new Berlin hub operates under a new German subsidiary company, Bugatti Rimac GmbH. It houses not only design and engineering teams, but also other Bugatti Rimac functions, including Procurement, Finance, Program Management, IT, Legal and Marketing that work hand-in-hand with their colleagues in Croatia and in Molsheim. It is very deliberately chosen as one of the most vibrant, creative and innovative areas of Germany.
For decades, Berlin has thrived as a city that nurtures start-ups and rewards outlandish ideas. To this day, it remains an epicenter for artists and designers, as well as technology start-up businesses and incubators. It is, according to the Bugatti announcement, the ideal platform from which to nurture the new engineering and visual identity of future Bugatti and Rimac vehicles under Bugatti Rimac.
In the image: Achim Anscheidt, recently appointed Design Director at Bugatti Rimac, will work hand-in-hand with CTO Emilio Scervo to develop the next generation of Bugatti and Rimac hyper sports cars.
31 March 2022