Effective April 1, 2023, the Porsche Lifestyle GmbH & Co. KG has appointed a new head of design. Roland Heiler, the longstanding CDO of the Porsche Lifestyle Group and Managing Director of Porsche Design GmbH, will be followed by Carsten Monnerjan.
As new Managing Director of Porsche Design GmbH, he will lead the creative team at Studio F. A. Porsche in Zell am See. Focus of his work will be to establish an even closer collaboration between the worldwide Porsche Design studios in Zell am See, Berlin, Los Angeles, Shanghai, and Ludwigsburg as well as the Style Porsche studio in Weissach.
“It’s terrific that we were able to get Carsten Monnerjan as the new head of design for the Porsche Lifestyle Group. He is a perfect fit for the position. His prior professional experience has always put him at the interface between car design and lifestyle product design and he gained a lot of international experience doing it. That is a major point of interest for design in our brand and for Studio F. A. Porsche’s industrial clientèle,” says Stefan Buescher, CEO of the Porsche Lifestyle Group.
In the future, Monnerjan and his team of lifestyle and industrial design experts will work even more closely with the team run by Michael Mauer, Vice President Style Porsche at Porsche AG. The goal is to transfer the sports car manufacturer’s brand-defining design DNA even more consistently into Porsche Lifestyle Group products. “The intensified collaboration between the Porsche Design and Porsche brands emphasizes the design department’s strategic importance once again,” says Michael Mauer, Vice President Style Porsche. “Future products – even beyond cars – will be oriented even more consistently toward our design DNA. Our close collaboration will also enable us to combine our expertise and ensure that our products will be viable well into the future through a consistent brand identity in the luxury segment.”
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09 December 2022
