Set against the backdrop of Lake Como in Italy, Porsche highlighted the breadth and depth of its in-house expertise with a curated display of Sonderwunsch and Exclusive Manufaktur vehicles at Fuori Concorso 2026. Taking centre stage were current factory commission projects – new vehicles developed in close collaboration with customers and personalised directly at the factory.
“For us, the Fuori Concorso provides the ideal platform to demonstrate the full scope of our individualisation capabilities and position Sonderwunsch as an integral part of Porsche,” says Claas Hoops, Head of Sonderwunsch. Porsche has been a regular participant in the annual event since 2022, and has consistently placed its individualisation offering at the heart of its appearance there.
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22 May 2026
