Zero Labs Automotive – a new automotive design, technology, and engineering firm - introduced their first production vehicle, the world's first electric classic Ford Bronco, and a new category of electric vehicles.
The CEO and Founder of Zero Labs Automotive, Adam Roe, a former retail marketing and technology pioneer, sold his successful agency in 2015 and put together a dedicated team of advanced race vehicle engineers, electrical engineers, vehicle prototype manufactures, composite engineers, aerospace fabricators and premium classic car manufacturers to focus on one problem. "Given the world's growing commitment to clean energy, what do we do with our past?" asks CEO and Founder Adam Roe. "Classic vehicles represent how we keep our past alive, the spirit of who we are, a conflict between pride and shame, and now they are a symbol for change."
The Zero Labs Ford Bronco vehicles are handcrafted with newly designed aerospace grade carbon fiber construction, molded wood consoles, all digital and more than 1,000 newly designed parts.
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19 April 2019
